AHA Takes More Than A Moment

Who am I?

I am Abbas Haider Ali. Based out of Washington DC, I work with software companies on the sales side of their business. Specifically, I take my passion for all things tech + what my company does and use it to drive revenue. My roles have ranged from systems & sales engieering, to product management and strategy.

I love to win and bring that to the companies that I work for. Right now, that's xMatters, a company that makes relevance engines.

What on earth is that? Think of it this way, there are lots of tools and processes that our clients (Global 2000) use. They're supposed to empower people but do so only when you're staring at them or someone alerts you to do so. Relevance engines bridge the gap between these systems and the people that need to be connected to them. Not everyone all the time (that would be irrelevant), but just to the people that need information at that specific time based on their role, date, time, interests, location, status, etc. Add to that multi-channel communication (email, phone, SMS, etc.) and make it two-way communication with a dash of mobile apps, and you have yourself a purpose built relevance engine. We make them for IT, Business Continuity, Emergency Communications, Customer Communications, and others. Check the website for more.

Aside from my work (yes, I am a self-admitted workaholic) and technology/gadgets of all flavors, I love to travel, enjoy fast cars, and the occasial walk on the beach.

I love helping people out, so whether it's expertise, looking for a job, advice, or whatever - reach out.

And now for the disclaimer - My blog will contain references to products, companies, tech industry in general, stocks, and mutual funds at times. In all these cases, unless explicitly stated otherwise, opinions are strictly my own and do not reflect those of my employer (past, present, or future).

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Engadget

Filed under: startup

Optimizing your Customer Acquisition Funnel

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Great post on building and monitoring a customer acquisition funnel. As always, includes some great insights on challenges with traditional models and innovative methods to address them.

Abbas Haider Ali.

Aug
2